To be sincere, according to research 47 percent of small business owners are still not using social media network because they didn’t feel it was important to their business. This is whether SMBs should invest in social media or whether they need a Website or an Internet presence.
You probably know about some businesses who are doing well without a website. But have you ever wondered how much better they could be doing, if they took the time to invest in one website. And by “website”, it doesn’t mean an electronic version of their brochure they have been handing out to customers, but a legitimate, well-thought-out website that is designed to inform, engage and convert their visitors.
Here are some benefits that come along with having a corporate website for your small business.
Having a good rankings.
While you can’t simply get off a list of search terms keywords you want to be found for, you can use search engine optimization (SEO) basics to help control where your site shows and for which keywords. By creating such optimized contents, building a relevant links and creating a brand that customers want to engage with, you set up for yourself an authority in the eyes of the search engine and increase your chances of appearing for the right keywords and searches. Creating a search engine optimized website helps you to gain important visibility for the right terms.
You can build up an email list of customers.
Even if you hate the internet, you probably still like email. You even collect emails from your customers by hand so that you can keep them up to date on what’s going on in your store. Having a website allows you to do all of this very well because it makes it easier, faster and even provides more ground for someone to sign up. Create a website that users can trust and then use it to build your email lists. Along with your website, that list just may end up being one of your strongest sales tools.
Create a good sales tool.
A website is a powerful and good sales tool and one that allows you to address your customers, give them the information they need to make a decision towards your business and create compelling call to action. For sure, you can keep placing ads in the Pages or you can build something that inspires in the page and wait for something to happen. Your website is your home turf where people, customers, visitors etc, can go to seek out trusted information about your company or business and engage with you on a more personal level. Use it to build confidence and trust in your brand and to give customers important buying information.
By creating a website you stop being invisible and become visible to the people who are trying to find you online. Research tells us about the ROBO effect where customers are learning to research online before buying offline. They do this by typing their problems or needs into the search engine of their choice and are researching the companies that appear for those problems. If you don’t have a website or internet presence, then there is no chance of you showing up and you will never even enter into their thought process. You can’t afford to be invisible.
Building authority in the business world.
It is of great issue that the internet has been around for some time, it is true that you don’t always need a website to find your customers. It was a lot easier to market your product through direct mailings, magazine page ads and local word-of-mouth. However, today the Internet has make it easier. your website and your social media presence are the factors that customers are looking up for, when they research about a small business. They want to know that you are stable enough to have a dedicated internet presence, that you will be around tomorrow should something go wrong, that they can get a hold of you when they need to. By creating a website, you set up a shop on the Internet and show customers that this is where they can easily find information about you, to read articles that you have written and to learn more about your business. All of these things build authority in business. Without a website, you’re at a huge disadvantage as a small business owner trying to speak to your customers.
These are just few important benefits of a website to a small business owner to create an internet presence. Why do you have one? Or why don’t you have one?
Felix Onyenobi is a technology enthusiast and loves to write. He is a co-founder at SkyNet Digital Agency. Also a web developer, Penetration tester and ethical hacker.